Sr Manager, Brand Marketing

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one national bra brand. HBI employs 48,000 associates in approximately 30 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.

The Senior Manager of Brand Marketing will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. This role requires a strategic thinker with a deep understanding of the innerwear market and a proven track record of successful brand management.

Major Responsibilities

• Develop and implement brand marketing strategies that align with company goals and objectives.
• Lead the creation and execution of marketing campaigns across various channels, including digital, social media, print, and in-store.
• Conduct market research and analysis to understand customer insights, competitive landscape, and industry trends.
• Define the brand's positioning, key messages, and value propositions to differentiate the organization from competitors.
• Develop brand guidelines and ensure consistent application across all touchpoints and marketing channels.
• Ensure brand consistency across all marketing touchpoints and communications.
• Collaborate with cross-functional teams to develop integrated marketing campaigns across various channels (e.g., digital, social media, print, events).
• Monitor and analyze brand campaign performance, conduct post-campaign evaluation, and provide recommendations for optimization and future campaigns.
• Collaborate with design teams and agencies to create visually appealing and impactful brand assets.
• Establish key performance indicators (KPIs) and metrics to measure brand performance and impact.

Minimum Education/ Experience:  

Bachelor’s degree in Marketing, Business or a related field. 7+ years relevant work experience in a related field. 4+ years relevant experience may be substituted for the Bachelor’s degree     

Preferred Education/ Experience:

Master’s degree in Marketing, Business or related field.  3+ years of experience in a supervisory role.

Specific Skills or Experience Required:

• Bachelor’s Degree: Marketing, Business, Retail Management, MBA a plus.
• Proven experience in brand marketing, with a track record of successful marketing campaigns and strategies.
• Experience in market research, customer insights, and competitive analysis.
• Proven experience in managing and growing a brand.
• Experience in developing and managing brand campaigns across various marketing channels.
• Proven experience in the innerwear or fashion industry is highly desirable.
• Proficiency in digital marketing tools and platforms.
• Ability to think creatively and strategically.
• Strong analytical skills and the ability to interpret data to make informed decisions.

Job Specific Competencies:

• Strong knowledge of brand marketing principles, techniques, and best practices.
• Strategic thinker with the ability to translate business objectives into actionable brand plans.
• Strong analytical and problem-solving abilities, with proficiency in data analysis and brand metrics.
• Ability to think creatively and develop innovative marketing campaigns.
• Ability to manage multiple projects simultaneously to meet deadlines.
• Flexibility to adjust strategies and tactics as needed.

Core Competencies: 

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values: 

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.  We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement.  We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity.  Everyone is respected and included.  We provide opportunities for all associates to reach their Full Potential.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by Telephone: 877.999.5553 or Email: HBI_TA@hanes.com.

EOE/AA: Minorities/Females/Veterans/Disabled.