Senior Manager Retail & Shopper Analytics

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.

Are you a strategic leader who loves leveraging data to drive impactful business decisions? Do you have a passion for retail and the ability to turn complex data into actionable insights? If you're a leader with deep analytical expertise and a vision for using data to shape business strategy, we want you to join our team!

Lead with Impact as the Senior Manager, Retail & Shopper Analytics

At Hanesbrands Inc., we are redefining the business analytics in the apparel industry, and data is at the core of everything we do. As the Senior Manager, – Retail & Shopper Analytics, you will lead a team of talented analysts and work at the intersection of data, strategy, and retail sales. Reporting to the Director of Business Analytics, you will play a pivotal role in guiding our company’s shopper & retail strategies by translating data into meaningful insights that drive sales, channel strategy, merchandizing,  and enhance  partnership with our retail partners.

Responsibilities

• Business Acumen: Develop a deep understanding of HBI’s business strategies, objectives, and competitive landscape. Work closely with cross-functional teams including marketing, sales, product, finance, and supply chain to utilize analytics in support of decision making that drive business results.
• Team Leadership: Lead and mentor a team of business analysts, providing guidance and support to ensure the successful execution of analytics projects. Cultivate a culture of business-focused analytics that drive sales and value to shopper and retail partners. Oversee business analytics initiatives and ensure the delivery of actionable insights for Sales and our retailer partners.
• Business Strategy: Collaborate with senior leadership to develop and execute data-driven strategies that align with organizational goals and objectives. Lead your business analyst team to identify critical business challenges and growth opportunities, proactively identifying solutions that drive growth, efficiency, cash generation, and profitability.
• Data Analysis: analyses data from multiple sources to identify trends, patterns, and insights that drive value for the shopper, retail partners, and HbI.
• Cross-Functional Collaboration: Work closely with Director Business Analytics, Sales and key stakeholders, including marketing, finance, operations, and product development, to identify opportunities for growth across innovation, assortment, merchandizing, and promotion program.
• Communication and Data Storytelling: Effectively translate analytical findings into actionable insights. Effectively communicate to audiences across all levels. Develop and coach the business analytics team in effective communication and data storytelling.
• Continuous Learning: Stay abreast of industry trends and best practices in analytics, and continuously seek opportunities to enhance analytical capabilities and drive innovation for you and your team.

Minimum Education/ Experience   

Bachelor’s degree in business or a quantitative field such as statistics, mathematics, economics, computer science, or related field with 10+ years relevant work experience. 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Preferred Education/ Experience   

Master's degree 8+ years relevant work experience

Specific Skills or Experience Required

• 8+ years experience in category management, sales analyst, or sales planning, or, with a track record of success in leading teams.
• Experience Circana and Nielsen and point of sale and panel data strongly preferred.
• Proficiency in data analysis and good understanding of programming languages such as SQL.
• Experience with Target and Roundel is a big plus. Strong analytical skills with the ability to derive insights from complex datasets and communicate findings effectively.

Job Specific Competencies

• Translate data to actionable insights
• Experience with data visualization tools such as Tableau, Power BI, or similar.
• Excellent leadership and interpersonal skills, with the ability to inspire and motivate team members.
• Strategic thinker with a results-oriented mindset and a passion for driving business impact through data-driven decision-making.
• Knowledge of business intelligence concepts and methodologies.

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.  We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement.  We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity.  Everyone is respected and included.  We provide opportunities for all associates to reach their Full Potential.

This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.
 

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.