Senior Manager, Product Management

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. 

As a Product Management Senior Manager, you will be responsible for leading and overseeing the product management function within the company. You will drive the strategy, development, and successful launch of innovative products that meet customer needs and align with the company's business objectives. This role requires a strong combination of leadership, strategic thinking, and deep product management expertise. The ideal candidate will have a proven track record of successfully managing and growing a product portfolio, as well as the ability to collaborate effectively with cross-functional teams.

Responsibilities

• Offering strategy
• Responsible for product line planning and assortment strategies for their respective Growth Team

• • Lead the analysis to support Growth Team strategic decision-making and go-to-market planning (e.g., pricing, sales strategy, consumer needs) and present findings with recommended plans.
  • Leads research activities, advertising campaigns, and major initiatives related to Hanes Women’s assortment

• Conduct competitor analysis, review competitor offerings, and generate summary of competitive landscape. 
• Garment/ product design and development
• Review/Complete master style set-up

• Provide briefs and frameworks which give clear product direction and information to development and design partners.
• Collaborate with Commercial Operations & Design C2C calendar and ensure adherence, track progress against key calendar milestones

• Sell to the customer
• Contribute to sampling, buyer ads, and seeding decisions
• Work as the lead with Sales on sell-in, prepare collateral for key customer accounts
• Responsible for sales/customer presentations, both internally and externally to key retailers/partners.  
• Plan production/ produce the range
• Support volume estimates
• Support key winning portfolio priorities (e.g., decisions to add SKUs, etc.)
• Collaborates cross-functionally with multiple teams to ensure plans are executed with specific attention to the seasonal launch of product updates and new program concepts
• Key focus on product portfolio management, including new product concepts
• Inventory management, including SKU rationalization and style discontinuations
• Sell to the consumer
• Analyze consumer needs, preferences, and shopping behaviors to help drive development decisions.
• Operating planning & Financial management
• Contributes to P&L development & management, including quarterly planning, OPC, LRP sales & growth margins across all product lines. Shares accountability for P&L results
• Drives analysis of wholesale pricing strategies and cost analysis Assists in managing operating plan and projection analysis: shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met.
• Contributes to managing MAP
• Partners with sales, finance, supply chain to meet sales and profit goals for the business
• Manages analysis of E&O and style/sku count to maximize inventory and ROI

Minimum Education/ Experience

Bachelor’s degree in fashion and textile management, business administration, production management; or a related field. 10+ years relevant work experience in a related field.

Preferred Education/Experience

3+ years of experience in a supervisory role. Master’s degree preferred.

Specific Skills or Experience Required

• Bachelor’s degree required; master’s degree preferred 
• 10+ years of merchandise planning, marketing, or retail management/ direct to consumer experience  
• Proven experience in product management or related roles, with a track record of successfully managing and growing a product portfolio.
• Proven track record of successfully launching and managing products throughout their lifecycle, from ideation to commercialization.
• Proven record of successful business growth.  Highly consumer-centric, identifies trend, and optimizes assortment based on consumer inputs from multiple consumer touchpoints
• Deep experience and passionate focus on merchandise as a consumer advocate. 
• Strong product and operational knowledge with proven experience in driving collaboration and partnering cross-functionally to drive the business.
• Experience analyzing business opportunities.  Specifically, experience understanding and applying learnings to drive consistent results.
• Proven experience building iconic brands

Job Specific Competencies

• Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making.
• In-depth knowledge of product management methodologies, frameworks, and best practices.
• Strong analytical skills and conceptual creative ability
• Strong understanding of software development processes and technologies
• Excellent written/verbal communication and presentation skills

• Demonstrated ability to translate customer needs and market trends into actionable product strategies and plans.
• Strategic thinker who recognizes opportunities and can influence decision makers to move to execution using both quantitative and qualitative research.
• Strong analytical skills and conceptual creative ability
• Excellent written/verbal communication and presentation skills

Core Competencies

• • Data Fluency
  • Written/verbal communication and listening.
  • Strong interpersonal and relationship skills
  • Teamwork and collaboration
  • Results orientation
  • Adaptability

Core Values

• Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.  We will break with the past when necessary to move forward.
• Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement.  We’re willing to sacrifice in one area if that leads to our overall success.
• Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
• Create Opportunity for All - With success comes opportunity.  Everyone is respected and included.  We provide opportunities for all associates to reach their Full Potential.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE: Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.