Product Copywriter

A Snapshot of Your Day
As a Product Copywriter at Hanesbrands, your day will be filled with crafting engaging, clear, and persuasive product descriptions for our iconic brands like Hanes, Maidenform, and Bali. You'll collaborate with cross-functional teams, streamlining processes and challenging the status quo to create best-in-class copy that drives traffic, increases sales, and reduces returns.

How You'll Make an Impact
•    Contribute your exceptional writing skills to create compelling product descriptions, titles, romance copy blocks, bullets, and backend keywords.
•    Leverage SEO data and keyword traffic reporting tools to optimize copy for search engines.
•    Collaborate with the legal team to ensure all product copy is legally compliant and maintain accurate records.
•    Present your work to stakeholders, supporting it with clear rationale, SEO data, and recommendations.

What You Bring
•    Bachelor's degree with 3+ years of relevant work experience, OR a Master's degree with 1+ year of relevant work experience, or 4+ years of additional experience in lieu of a Bachelor's degree.
•    Proven proficiency in copywriting, proofreading, and a basic knowledge of SEO and creative writing principles.
•    Experience working in an eCommerce retail environment and participating in copy-optimization initiatives is strongly preferred
•    Excellent communication skills, both verbal and written.
•    A collaborative work ethic with the ability to thrive in a fast-paced, dynamic environment.
•    Candidate must provide relevant copy samples and/or an online portfolio.

Who is HanesBrands?
Come weave a better future with HanesBrands. Our hardworking, dynamic corporate culture focuses on people development, and making professional and personal growth possible for every associate. Work to win, knowing you have the resources and support you need to thrive as an individual and as our teammate.

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its full potential and deliver long-term growth that benefits all of its stakeholders.

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.

Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their full potential.

Our Commitment to Diversity

We do what's right. Our actions align with what we strive to do: to improve the lives of people, protect the planet and produce sustainable products. We are transparent with our actions, sharing information about the factors influencing our decisions. We've elevated the things everybody needs to feel comfortable in their everyday activities and in their own skin. Learn more about our bold diversity initiatives: https://hbisustains.com/diversity-inclusion-data/

Rewards/Benefits
Competitive compensation and benefits package.
Opportunities for professional growth and development.
Inclusive and supportive work environment.
Commitment to ethical practices and sustainability.

Company Overview
Join us at HanesBrands and be part of a team that values transparency, collaboration, and continuous improvement. Apply now and let's weave a better future together! https://careers.hanes.com/viewalljobs/

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com