Product Copywriter

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. 

The Product Copywriter will report to the Sr. Content Production Manager and will have the option of working remotely with periodic travel to our company headquarters in Winston-Salem, N.C. This position will create engaging, clear, and persuasive product descriptions for all HBI brands (Hanes, Maidenform, Bali, etc.). The ideal candidate is an amazing writer and detail-oriented editor who works well in a self-directed environment and has a passion for apparel. You'll work closely with cross-functional teams to help streamline processes and challenge the status quo. One of your main goals will be to use product information, SEO keywords, and digital assets to write best-in-class copy that drives traffic, increases sales and reduces returns. Other tasks include but are not limited to SEO category copy, support for omnichannel initiatives, and packaging.

Responsibilities

• Work alongside a team of talented product copywriters.
• Meet output and product copy quality expectations across all DTC websites and other retail channels, such as Amazon, Walmart, etc
• The expected writing output for this position is approximately 100 product descriptions/week, including a product title, romance copy block, bullets, and backend keywords.
• Help develop junior copywriters by assisting the Product Copy Manager with various copyediting tasks. • Liaise with the legal team to ensure that all product copy is legally compliant and help keep accurate records of all written intellectual proprieties.
• Present copy to stakeholders and support your work with a clear rationale, SEO data, and recommendations.
• Use data-driven insights such as keyword traffic reporting tools in copy to help drive traffic/search in PDPs.
• Adhere to the brand's voice standards, category-specific product copy guidelines, and best practices related to product descriptions.
• Contribute to category-specific competitive analyses and development of product copy guidelines, ensuring that we have a competitive, digital-first approach to all copy that we produce.
• Collaborate and maintain open lines of communication with the Product Copy Manager, product teams, and primary stakeholders to prioritize projects and report on their progress.
• Capture unique selling angles for products based on product class, materials, design/style, and features, working with marketing and merchandising teams to maintain the accuracy and integrity of product information.
• Continually develop copywriting skills and resources to retain creative and technical expertise in the industry that is essential to HBI’s growth.
• Be a change advocate, especially during our company-wide PIM implementation. This includes contributing ideas and highlighting opportunities to our process-improvement, product, and content syndication teams.
• Do all the above in a fast-paced environment with daily deadlines and a high volume of work. The pace should thrill you, not derail you.

Minimum Education/ Experience

Bachelor's degree with 3+ years relevant work experience OR Master's + 1+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Specific Skills or Experience Required

• Bachelor’s Degree or Equivalent Experience required.
• 3+ years of experience working with eCommerce B2C and eCommerce retailer environments, specifically within product copy strongly preferred.
• Basic knowledge of SEO, creative writing, and grammar principles with proven proficiency in copywriting and proofreading.
• Basic understanding of content strategy best practices.
• Experience working in an eCommerce retail environment and participating in copy-optimization initiatives.
• Previous experience working within an enterprise-class Product Information Management system (e.g., Salsify) is strongly preferred.
• Experience with Content Management Systems (ex. Magento/Shopify) preferred.
• Candidate must provide relevant copy samples and/or an online portfolio.
• Proven ability to master and learn processes and platforms quickly
• Excellent communication skills – both verbal and written
• Self-starter who has a passion for processes and technical tools
• Collaborative work ethic as a partnership with stakeholders at all levels is key
• Ability to move fast in a fluid, high-performing environment
• The ability to work effectively in a matrixed organization
• Strong problem-solving skills
• Results-driven
• Entrepreneurial orientation with a passion for continuous learning
• Keen attention to detail

Job Specific Competencies

• Copywriting Expertise: Ability to write high-quality product descriptions, including titles, romance copy blocks, bullets, and backend keywords, while adhering to brand voice and guidelines.
• SEO Knowledge: Proficiency in using SEO data and keyword traffic reporting tools to optimize product descriptions for search engines.
• Attention to Detail: Ensuring all product copy is legally compliant and maintaining accurate records of written intellectual properties.
• Team Collaboration: Working effectively with a team of copywriters, product teams, and stakeholders, and assisting in the development of junior copywriters.
• Communication Skills: Presenting copy to stakeholders with clear rationale and data-driven insights, and maintaining open lines of communication with various teams.
• Project Management: Prioritizing projects, meeting daily deadlines, and managing a high volume of work in a fast-paced environment.
• Analytical Skills: Conducting competitive analyses and contributing to the development of product copy guidelines.
• Adaptability: Being a change advocate, especially during company-wide implementations, and contributing to process improvement initiatives

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com