Manager of Sales, Target, Men's Underwear and Socks

Date:  Feb 8, 2024
Job Requisition ID:  1054
Company:  Hanesbrands Inc
Brand:  Corporate

Winston-Salem, NC, US, 27105


HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders.


This key position on the Target team is to profitably drive sales and market share growth in the Target Men’s underwear and socks business. The role will be responsible for the analytics, tracking and tactical execution in driving well thought-out profitable sales and marketing strategies across a legwear categories delivering sales and profit growth. This role is responsible for collaborating with HBI and Target cross-functional teams, with a focus to drive topline sales and increase share. With the shift of retail to online, this role is responsible for developing Omnichannel strategies which include significant ecommerce growth objectives. 



  • Develop business relationships in order to drive business with key Target retail stakeholders.  The individual must be able to (1) identify, compile and filter data from various sources internally and externally (2) evaluate the data to form conclusions (3) turn the conclusions into well thought out strategic road map and (4) communicate, drive and execute the strategic road map into incremental profit and growth.
  • Exhibits understanding of the marketing and sales process with the ability to communicate and execute against key strategies to drive both sales and profitability.
  • Accountability for continuous and comprehensive sales action plans to achieve goals – display ability to execute short term and long term opportunities in managing results.
  • Partner internally and with Target/Roundel to develop and execute seasonal marketing plans and align to coop budget.
  • Manage online assortment with focus on evaluating and optimizing offerings to drive online/digital sales and profitability.
  • Work with merchants to procure budget and floor space for upcoming assortment additions.
  • Serve as a communication link between the Target and the HBI internal team, Director of Sales, customer operations, customer service, marketing and merchandising and other cross functional areas on program execution.
  • Must quickly develop an understanding of Omni Channel processes, strategies and financial metrics to communicate and collaborate with Hanesbrands business partners to drive incremental business.
  • Gain knowledge of specific brands, product categories, competitive brands and retail merchandising best practices.
  • Plan and Track  the trade and budget plans to effectively deliver growth and profit.
  • Tracking of annual financial and sales plans in conjunction with Director of Sales



  • Minimum Education/ Experience: Bachelor's degree in Business, Marketing or related field with 5+ years relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree
  • Preferred Education/ Experience: Master's degree in Business, Marketing or related field + 3+ relevant work experience
  • Prefer 2+ years of previous sales or retail experience; previous e-commerce and Target selling experience a plus


Job Specific Competencies

  • Must be an influencer, analytical, a self-starter, a collaborator, a good communicator and have a strong desire to drive the business.
  • Must possess strong quantitative and analytical skills with exceptional reporting capabilities
  • Exhibits strong problem solving and communication abilities. 
  • Demonstrates effectiveness in management of multiple projects
  • Proven ability to take initiative and possess strong sense of urgency
  • Exceptional computer skills required: MS Office (strong Excel and Powerpoint skills)
  • Subscribes to the highest standards of business ethics and Global Code of Conduct 


Core Competencies 

  • Data Fluency
  • Written/verbal communication and listening
  • Strong interpersonal and relationship skills
  • Teamwork and collaboration
  •  Results orientation
  • Adaptability


Core Values

  • Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.  We will break with the past when necessary to move forward.
  • Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement.  We’re willing to sacrifice in one area if that leads to our overall success.
  • Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
  • Create Opportunity for All - With success comes opportunity.  Everyone is respected and included.  We provide opportunities for all associates to reach their Full Potential.


This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting


To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status


EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:  

Telephone: 877.999.5553


Nearest Major Market: Winston-Salem

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