Manager of Digital Asset Syndication

Date:  Jul 3, 2024
Job Requisition ID:  1394
Company:  Hanesbrands Inc
Brand:  Corporate

Winston-Salem, NC, US, 27105

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders.

The Manager of Digital Asset Syndication will report to the Director of Digital Merchandising.  This position is responsible for managing and facilitating digital asset syndication for all brands and categories across Hanesbrands North America. Digital asset syndication is a key workstream within the Digital Merchandising team that is responsible for wide-scale syndication and optimization of digital content across all digital touchpoints in order create the best possible consumer experience. This position will highly leverage technology to scale and accelerate syndication of these digital assets.



  • Develops & implements digital asset management strategies inclusive of establishing procedures & guidelines for asset creation, storage, retrieval and archiving to optimize digital assets lifecycle
  • Handles asset management, syndication & distribution of different digital assets types (images, video, audio & more) across various digital touchpoints
  • Leverages technology as a way to scale and accelerate the syndication of digital assets, which may include serving as a subject matter expert or key stakeholder in new system integrations related to digital assets
  • Serves as the Business Solution Owner for the internal DAM (Digital Asset Management) platform alongside the Lead Technical Owner helping to outline user stories, solution & define processes, requirements, scope, & deliverables for business needs
  • Participates in testing system updates & enhancements before production releases
  • Oversees the digital asset contract renewals process
  • Manages internal/external syndication endpoints, retailer specific requirements, change requests, content audits and gap analysis
  • Identifies discrepancies, inaccuracies or missing content and then recommends or takes the appropriate corrective actions to resolve
  • Collaborates & communicates cross-functionally with key stakeholders to understand their digital asset needs & ensures the DAM platform meets their requirements
  • Enables cross-functional business process workflows to establish new/more efficient operating rhythm in order to scale and accelerate digital content
  • Assists in managing the day-to-day workflow and tools for the creative teams, internal stakeholders and external departments
  • Participates in the coaching & training of individuals & teams regarding the digital asset management system, best practices, uses, etc.
  • Works closely with creative services and post production to insure digital asset metadata standards are met
  • Conducts reporting & analytics, which can include asset usage, expiring assets, performance metrics, contact sheets, etc.
  • Experience in managing direct reports & non-direct reports



  • Minimum Education/ Experience: Bachelor's degree with 7+ years relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree
  • Preferred Education/ Experience: Master's degree with 5+ years relevant work experience
  • 5+ years of experience in eCommerce B2C and retailer environments, specifically within product content delivery and maintenance
  • Experience working with an enterprise-class Digital Asset Management (DAM)
  • Experience working within an enterprise-class Product Information Management (PIM) system strongly preferred.
  • Experience managing multiple types of digital assets at scale
  • Proficiency in technologies that support creative and marketing teams, such as Adobe Creative Suite
  • Demonstrated ability to work cross-functionally in a matrixed environment
  • Excellent attention to detail and time management
  • Exemplary written and verbal communication skills
  • Strong problem solving, interpersonal and organizational skills
  • Strong analytical skills and conceptual ability
  • Excellent written/verbal communication and presentation skills
  • Demonstrated ability to develop institutional policies/procedures and effect change
  • Proven experience building iconic brands preferred
  • Experience in leveraging consumer data to drive sales growth


Job Specific Competencies

  • Exhibits entrepreneurial spirit with the ability to be creative and think outside of the box
  • Process and detail oriented
  • Ability to use independent judgment & prioritize as needed
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company
  • Strong critical thinking skills and the ability to analyze, summarize, and effectively present information and data
  • Strong consulting skills and the ability to influence stakeholders
  • Strong problem-solving skills
  • Results-driven change agent


Core Competencies

  • Data Fluency
  • Written/verbal communication and listening
  • Strong interpersonal and relationship skills
  • Teamwork and collaboration
  • Results orientation
  • Adaptability


Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.  We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement.  We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity.  Everyone is respected and included.  We provide opportunities for all associates to reach their Full Potential.


This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting


To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status


EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:  

Telephone: 877.999.5553


Nearest Major Market: Winston-Salem

Job Segment: Fashion Merchandising, Garment, Apparel, Merchandising, Marketing Manager, Fashion, Retail, Marketing