Manager of Brand Marketing

Date:  Feb 8, 2024
Job Requisition ID:  1058
Company:  Hanesbrands Inc
Brand:  Corporate

Winston-Salem, NC, US, 27105


HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders.


The Manager of Brand Marketing, Hanes is a critical component of the brand team, responsible for helping guide brand strategy and brand guardrails, executing marketing plans (both media buys and brand programs), and working closely cross-functionally (with product management teams, customer sales teams, DTC teams) and with outside agencies to drive success for the Global Hanes brand, which does $1.8 billion in sales annually. 



  • Participates in the development of annual and long range marketing strategies and integrated communication plans to achieve brand sales, growth and equity objectives
  • Coordinates marketing communications plans with direct-to-consumer team to maximize sales and ROI for and retailer sites
  • Works closely with creative services partners to ensure marketing consistency across consumer touchpoints, ensuring that product, packaging and consumer communications are aligned with the overall brand positioning
  • Collaborates with the business unit product managers and HBI Consumer Insights team, on collection of consumer trends, competitive insights, industry updates and sales reports to fully understand our target consumers
  • Stewards relationships with outside agency partners (creative, PR, media, etc.), often acting as the “internal agency partner”
  • Manages brand budgets including annual planning and monthly budget reporting
  • Proactively keeps abreast of industry trends and new technology, sharing knowledge with colleagues



  • Minimum Education/ Experience: Bachelor's degree in Business, Marketing, or related field with 7+ years relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree
  • Preferred Education/ Experience: Master's degree in Business, Marketing, or related field with 5+ years relevant work experience
  • 7+ years of relevant marketing experience in a fast-paced, consumer-driven, product-oriented company; brand management experience in consumer packaged goods a plus
  • Experience in brand management, marketing communications and media planning (including traditional advertising/media, digital and social media, PR and influencer marketing), e-commerce, and performance marketing analytics
  • Experience with iconic brands preferred


Job Specific Competencies

  • The successful candidate will have strong communications skills, excellent interpersonal/people skills, strong analytical skills, impeccable business ethics and a track record of delivering business results. 
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company
  • Computer skills, including a high-level proficiency in Excel, Word and Power Point is mandatory
  • Knowledge of apparel marketplace and retailer trends a plus
  • Track record of delivering results


Core Competencies 

  • Data Fluency
  • Written/verbal communication and listening
  • Strong interpersonal and relationship skills
  • Teamwork and collaboration
  • Results orientation
  • Adaptability


Core Values

  • Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.  We will break with the past when necessary to move forward.
  • Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement.  We’re willing to sacrifice in one area if that leads to our overall success.
  • Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
  • Create Opportunity for All - With success comes opportunity.  Everyone is respected and included.  We provide opportunities for all associates to reach their Full Potential.


This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting


To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status


EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:  

Telephone: 877.999.5553


Nearest Major Market: Winston-Salem

Job Segment: Marketing Manager, Marketing Communications, Communications, Merchandising, Apparel, Marketing, Retail, Fashion