Manager, Retail Media & Marketing - Amazon

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.

The Manager, Retail Media & Marketing – Amazon is a key member of our emerging Retail Media Team that will represent all HBI US brands, including Hanes, Maidenform, Bali, Playtex and Bonds. The role is multi-faceted, and with our Ecommerce channels experiencing dynamic growth, an individual with an entrepreneurial spirit, creative eye, and digital marketing background will thrive in this position. Responsibilities include supporting brand marketing, sales and business unit leadership in the development and deployment of marketing plans, media strategy, content creation, and brand initiatives to drive brand consideration, and deliver sales and profit growth on our Amazon portfolio. The role is responsible and accountable for working cross functionally as well as externally with our various agency partners and media POC’s in our retail accounts. With the rapid shift to online purchasing this position requires broad expertise in the customer purchase journey, including digital marketing, social media, content creation as well as media planning and buying. The ideal candidate should also have a deep understanding of media metrics, and a proven history of using data to drive decisions. This role is accountable for the identification and implementation of digital marketing best practices across Amazon to create growth and to position HBI intimates as best in class versus our competition.

Responsibilities

• Lead Amazon Retail Media Strategy & Execution: Own the end-to-end development and execution of media and marketing strategies across Amazon, including paid advertising, owned media (brand stores, posts), and campaign planning, ensuring alignment with brand objectives and retailer specific strategies.

• Budget & Performance Management: Oversee a significant Amazon media budget, ensuring optimal investment allocation to drive ROI and growth, while utilizing performance dashboards and analytics to track, report, and optimize campaign effectiveness in real time.

• Cross-Functional & Agency Collaboration: Serve as the key point of contact for Amazon marketing, collaborating closely with internal stakeholders (brand, sales, analytics, digital) and external agencies to ensure consistent execution, clear communication, and prioritization of initiatives.

• Promote Brand Consistency & Innovation: Ensure all consumer touchpoints on Amazon reflect brand standards and messaging, while proactively exploring new media opportunities and technology innovations to enhance visibility and engagement.

• Test & Learn Leadership: Champion a data-driven “test and learn” culture, using experimentation to inform strategic decisions, improve campaign outcomes, and support long-term channel growth.

Minimum Education/ Experience

Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Preferred Education/ Experience

Master’s preferred

Specific Skills or Experience Required

• Bachelor’s degree required, 5+ yrs. work-related experience preferred.

• Excellent oral and written communication skills

• Strong analytical skills and organizational skills.

• Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment.

• Keen attention to detail is a must.

• Computer skills, including a high-level proficiency in the digital space, Excel, Word and Power Point is mandatory. Ability to gain proficiency in new digital techniques is mandatory.

• Previous experience in brand marketing, analytics, project management, media, ecommerce or sales is highly preferred.

• Must subscribe to and exhibit highest standards of business ethics.

Job Specific Competencies

• Strategic Thinking: Ability to develop and execute comprehensive media and marketing strategies that align with brand objectives and retailer-specific strategies.

• Analytical Skills: Proficiency in using data to drive decisions, including understanding media metrics and performance analytics.

• Digital Marketing Expertise: Broad expertise in digital marketing, including social media, content creation, media planning, and buying.

• Collaboration and Communication: Ability to work cross-functionally and externally with agency partners and media points of contact.

• Innovation and Creativity: Entrepreneurial spirit and creative eye to explore new media opportunities and technology innovations.

• Leadership and Management: Leadership skills to champion a data-driven “test and learn” culture and manage significant media budgets.

• Customer Journey Understanding: Deep understanding of the customer purchase journey and ability to optimize touchpoints.

• Performance Optimization: Ability to oversee and optimize investment allocation to drive ROI and growth.

• Brand Management: Ensuring brand consistency across all consumer touchpoints and driving brand initiatives.

• Media Planning and Buying: Expertise in media planning and buying to support marketing strategies.

Core Competencies

• Data Fluency

• Written/verbal communication and listening

• Strong interpersonal and relationship skills

• Teamwork and collaboration

• Results orientation

• Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward. Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

 Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.