Manager, Product & Marketing

A Snapshot of Your Day

As a key member of the Bali/Maidenform Product Team, this role has ownership of every consumer touch point.  You'll work in collaboration with a dedicated cross functional team to build and execute the overall product roadmap from ideation to commercial launch, including ecommerce strategy. You have direct ownership of inventory management, pricing and the overall product channel strategy. The Manager of Product & Marketing has strong influence over the brand communication plan, the product packaging, and the e/DTC strategy. 

As a Manager of Product & Marketing at Hanesbrands, your day will be filled with strategic thinking, collaboration, and driving innovation. You'll work closely with cross-functional teams to build and execute the overall product roadmap, from ideation to launch. Your analytical skills will be put to the test as you analyze market trends, consumer data, and competitor activities to identify opportunities and make data-driven decisions.

How You'll Make an Impact

Work within the general management team to develop and execute overall product marketing strategy to include pricing, product, promotion, packaging, purpose, place.

• Analyze online market, including product innovation,best in class PDP content, promotions and online marketing. 
• Collaborate with cross functional teams to build and execute the overall product roadmap from concept ideation to customer sell in and product launch 
• Ownership for assortment/portfolio optimization to drive productivity, manage SKU’s, reduce inventory, and increase efficiency metrics
• Collaborate with finance to evaluate growth opportunities through P&L generation and review 
• Work in partnership with Consumer Insights and Marketing to understand consumer needs and preferences. 
• Ensure successful execution related to style set ups and systems loads 
• Conduct ad hoc competitor analysis/ data gathering (e.g., in-store benchmarking of competitive activity (ex products, packaging, price points) 
• Aid in research activities, advertising campaign development, and major initiatives 
• Packaging/Point-of-Purchase Communication strategy development in partnership with Creative Services. Ensure execution of strategic growth initiatives
• Establish, track, analyze and lead execution of key brand strategies

Ensure execution of strategic growth initiatives

•  Establish, track, analyze and lead execution of key brand strategies.
•  Work cross functionally to ensure alignment and joint ownership
•  Recommend improvements throughout with a growth mindset Develop channel and product assortment strategy.

Develop channel and product assortment strategy 

•  Analyze data from internal and syndicated sources to monitor marketplace trends: identify opportunity gaps and support sell in strategies
•  Lead execution of the seasonal product launches and new program concepts 
• Collaborate with Project Mgt and Supply Chain to ensure Line Development projects remain on schedule 
• Provide direction for sample needs in partnership with Sales & Merchandising Develop and monitor overall category pricing strategies

Develop and monitor overall category pricing strategies

• Manage and analyze wholesale pricing strategies and input costs 
• Make recommendations to adjust and/or improve profitability 

Design and implement successful innovation and product roadmap strategies

• Work across all stakeholders to ensure new product launches enable strategic growth
• Provide recommendation for seasonal assortment updates Drive operational excellence
• Support cross-functional collaboration with multiple teams to ensure plans are executed with excellence 
• Collaborate with Sales and Forecasting teams to determine appropriate inventory levels to support business needs. 
• Manage SKU lifecycle from initial set up, to ongoing inventory tracking and exits 
• Deliver financial objectives (net sales, operating profit, inventory, share, etc) for all initiatives
• Conduct analysis to improve ROI on all investments • Provide recommendations to improve results.

Optimize financial management

• Deliver financial objectives (net sales, operating profit, inventory, share, etc) for all initiatives
•  Conduct analysis to improve ROI on all investments • Provide recommendations to improve results.

What You Bring

• Bachelor's degree with 7+ years relevant work experience OR Master's 5+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree. Prefer Master’s Degree in Marketing (MBA)or Brand Management 
• 7+ years of marketing, product management and/or direct to consumer experience  
• Experience building and executing product marketing plans within a cross functional team 
• Experience in leveraging consumer data to drive sales growth. 
• Experience in conducting data analysis to identify recommendations and business opportunities.
• Strategic mindset who contributes to identifying opportunities and influencing decision makers using both quantitative and qualitative research.
• Problem solving, interpersonal and organizational skills • Analytical skills and conceptual creative ability 
• Excellent written/verbal communication and presentation skills 
•  Demonstrated ability to contribute to development of institutional policies/procedures and effect change 
• • Computer skills, including an advanced proficiency in Excel and PowerPoint

Who is HanesBrands?

Come weave a better future with HanesBrands. Our hardworking, dynamic corporate culture focuses on people development, and making professional and personal growth possible for every associate. Work to win, knowing you have the resources and support you need to thrive as an individual and as our teammate.

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its full potential and deliver long-term growth that benefits all of its stakeholders.

Rewards/Benefits

• Competitive compensation and benefits package.
• Opportunities for professional growth and development.
• Inclusive and supportive work environment.
• Commitment to ethical practices and sustainability.

Why Winston-Salem?

A city that’s big enough to grow your career and small enough to enjoy your life. Why Winston-Salem? 

• It’s not just about the job, it’s about the life you build around it. 
• Innovation meets quality of life. Winston-Salem blends tech, art, education, and healthcare with a thriving downtown and a cost of living that actually lets you live.  
• Breathe easy. Short commutes, walkable neighborhoods, greenways, mountain trails, and no shortage of blue skies. 
• Food + Culture. Craft breweries, farm-to-table dining, coffee roasters, galleries, music festivals- it’s all here.
• More home for your money. Whether it’s a historic home downtown or modern living near nature, your budget goes further. 
• Education & Family. Home to Wake Forest University, it’s a great place to raise kids or grow roots 

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.

Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their full potential.

 Our Commitment to Sustainability

We do what's right. Our actions align with what we strive to do: to improve the lives of people, protect the planet and produce sustainable products. We are transparent with our actions, sharing information about the factors influencing our decisions. We've elevated the things everybody needs to feel comfortable in their everyday activities and in their own skin.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by Telephone: 877.999.5553 or Email: HBI_TA@hanes.com.

EOE: Veterans/Disabled.