Manager, Product & Marketing

A Snapshot of Your Day

As a Manager, Product II at Hanesbrands, your day will be filled with strategic thinking, collaboration, and driving innovation. You'll work closely with cross-functional teams to build and execute the overall product roadmap, from ideation to launch. Your analytical skills will be put to the test as you analyze market trends, consumer data, and competitor activities to identify opportunities and make data-driven decisions.

How You'll Make an Impact

• Develop and execute overall product marketing strategies, including pricing, promotion, packaging, and channel strategies.
• Analyze online market trends, product innovation, and best-in-class PDP content to drive e-commerce growth.
• Collaborate with teams to optimize assortments, manage SKUs, reduce inventory, and increase efficiency metrics.
• Conduct competitor analysis, gather data, and support research activities, advertising campaigns, and major initiatives.

What You Bring

• Bachelor’s degree in a relevant field; Master’s degree in Marketing, Brand Management, or a related discipline preferred.
• Extensive experience in product management and marketing, including direct-to-consumer channels.
• Proven ability to develop and implement e-commerce strategies that enhance digital presence and align with overall product and marketing goals.
• Expertise in building and executing product marketing plans within cross-functional teams.
• Proficiency in leveraging consumer insights and data analysis to guide decision-making and drive growth.
• Strong communication, problem-solving, and interpersonal skills, with a results-driven and collaborative mindset.

Who is HanesBrands?

Come weave a better future with HanesBrands. Our hardworking, dynamic corporate culture focuses on people development, and making professional and personal growth possible for every associate. Work to win, knowing you have the resources and support you need to thrive as an individual and as our teammate.

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its full potential and deliver long-term growth that benefits all of its stakeholders.

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.

Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their full potential.

Our Commitment to Sustainability

We do what's right. Our actions align with what we strive to do: to improve the lives of people, protect the planet and produce sustainable products. We are transparent with our actions, sharing information about the factors influencing our decisions. We've elevated the things everybody needs to feel comfortable in their everyday activities and in their own skin.

Rewards/Benefits

• Competitive compensation and benefits package.
• Opportunities for professional growth and development.
• Inclusive and supportive work environment.
• Commitment to ethical practices and sustainability.

Why Winston-Salem?

A city that’s big enough to grow your career and small enough to enjoy your life. Why Winston-Salem? 

• It’s not just about the job, it’s about the life you build around it. 
• Innovation meets quality of life. Winston-Salem blends tech, art, education, and healthcare with a thriving downtown and a cost of living that actually lets you live.  
• Breathe easy. Short commutes, walkable neighborhoods, greenways, mountain trails, and no shortage of blue skies. 
• Food + Culture. Craft breweries, farm-to-table dining, coffee roasters, galleries, music festivals- it’s all here.
• More home for your money. Whether it’s a historic home downtown or modern living near nature, your budget goes further. 
• Education & Family. Home to Wake Forest University, it’s a great place to raise kids or grow roots 

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by Telephone: 877.999.5553 or Email: HBI_TA@hanes.com.

EOE: Veterans/Disabled.