Manager, Digital Marketing- Walmart & Clubs

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. 

The Manager, Digital Marketing- Walmart & Clubs is a key member of our emerging Retail Media Team that will represent all HBI US brands, including Hanes, Maidenform, Bali and Playtex. The role is multi-faceted, and with our Ecommerce channels experiencing dynamic growth, an individual with an entrepreneurial spirit, creative eye, and digital marketing background will thrive in this position. Responsibilities include supporting brand marketing, sales and business unit leadership in the development and deployment of marketing plans, media strategy, content creation, and brand initiatives to drive brand consideration, and deliver sales and profit growth on Walmart.com, Walmart stores. The role is responsible and accountable for working cross functionally as well as externally with our various agency partners and media POC’s in our retail accounts. With the rapid shift to online purchasing this position requires broad expertise in the customer purchase journey, including digital marketing, social media, content creation as well as media planning and buying. The ideal candidate should also have a deep understanding of media metrics, and a proven history of using data to drive decisions. This role is accountable for the identification and implementation of digital marketing best practices across Walmart.com to create growth and to position HBI intimates as best in class versus our competition. This role will also support broader marketing and in-store initiatives that will generate demand creation for the total account.

Responsibilities

• Drives/participates in the development of marketing initiatives, consumer research activities and advertising, from national brand campaigns to more targeted Retailer activations

• Works cross-functionally with multiple teams to ensure plans are executed with business strategy and consumer insights in mind

• Works with analytic partners to identify KPI’s and determine the extent to which media performance delivers on marketing objectives and strategies

• Coordinates marketing communications plans with internal teams to maximize sales and ROI for Hanesbrands’ Walmart.com businesses.

• Ensures brand consistency on Retail.com consumer touchpoints

• Adheres to budgets and assists Digital Marketing team with annual planning and monthly budget reporting

• Proactively keep abreast of industry trends and new technology, sharing knowledge with colleagues

• Contributes to annual marketing planning, quarterly review presentations and sales meetings as directed.

• Serves as central point of contact for marketing on Walmart.com accounts teams, business units, brand teams, as well as digital marketing and media teams.

• Support broader retail marketing and in-store activations to deliver sustainable growth by channel

Minimum Education/ Experience

Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Specific Skills or Experience Required

• Bachelor’s degree required; Master’s preferred. 5+ yrs. work-related experience preferred.
• Excellent oral and written communication skills, strong analytical skills and organizational skills.
• Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment.
• Keen attention to detail is a must.
• Computer skills, including a high-level proficiency in the digital space, Excel, Word and Power Point is mandatory. Ability to gain proficiency in new digital techniques is mandatory.
• Previous experience in brand marketing, analytics, project management, media, ecommerce or sales is highly preferred.
• Must subscribe to and exhibit highest standards of business ethics.

Job Specific Competencies

• Marketing Strategy Development: Ability to drive and participate in the creation of marketing initiatives, consumer research activities, and advertising campaigns.
• Cross-Functional Collaboration: Skills in working with multiple teams to ensure marketing plans align with business strategy and consumer insights.
• Data Analysis and KPI Identification: Proficiency in working with analytic partners to identify key performance indicators (KPIs) and assess media performance against marketing objectives.
• Marketing Communications: Expertise in coordinating marketing communications plans to maximize sales and return on investment (ROI).
• Brand Management: Ensuring brand consistency across various consumer touchpoints, particularly on Retail.com.
• Central Point of Contact: Serving as the main contact for marketing on Walmart.com accounts teams, business units, brand teams, and digital marketing and media teams.
• Retail Marketing Support: Supporting broader retail marketing and in-store activations to drive sustainable growth by channel.
• Performance Measurement: Working with analytic partners to determine the extent to which media performance meets marketing objectives.

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place. Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential

This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.
 

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.