Manager, Customer Development

Who we are
Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®,and Bonds®. Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com. 

Overview

The Polo Underwear Sales Manager is responsible for driving sales growth, managing key accounts, and executing brand strategy for the Polo innerwear product line. This role combines strategic planning, relationship management, and hands-on sales execution to maximize revenue, market share, and brand visibility.

Major Responsibilities

Sales Strategy & Execution

• Develop and implement targeted sales strategies to achieve revenue and share growth targets.
• Analyze market trends, competitor activity, and customer behavior
• Identify new business opportunities and distribution channels
• Lead assortment strategies and negotiate product placement (space and location)
• Accurately forecast sales projections and manage trade spend budgets
• Support inventory management and production planning with in-depth analytics
• Subscribes to the highest standards of business ethics and Global Code of Conduct

Account Management

• Build and maintain strong relationships with key retail and wholesale partners
• Negotiate contracts, pricing, and promotional agreements
• Monitor account performance and ensure alignment with brand standards
• Conduct regular business reviews with major clients and internal business teams.
• Lead seasonal business and product reviews with account leadership

Brand Representation

• Ensure consistent execution of brand image and merchandising standards
• Collaborate with marketing teams on campaigns, product launches, and promotional strategies.

Reporting & Analytics

• Track and report on sales performance, KPIs, and market insights
• Use data to adjust strategies and improve results
• Prepare regular reports for senior management

Minimum Education/ Experience

Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Specific Skills or Experience Required

• Minimum Education and Experience Required
• Bachelor’s degree (BA, BS) required
• 5+ years sales experience, preferably in apparel, fashion or consumer goods
• Proven track record of meeting or exceeding sales targets
• Strong negotiation and relationship-building skills
• Experience with retail and ecommerce distribution channels
• Proficiency in Microsoft Office/Google Workspace

Job Specific Competencies

• Strategic thinking and planning
• Communication and interpersonal skills
• Data analysis and forecasting
• Time management and organization

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.  We will break with the past when necessary to move forward. 

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement.  We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place. 

Create Opportunity for All - With success comes opportunity.  Everyone is respected and included.  We provide opportunities for all associates to reach their Full Potential.

Find your fit with us

We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.