Manager, Customer Development

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. 

The Manager, Customer Development plays a key role in delivering profitable sales and market share growth for Hanesbrands Inc. (HBI) within Walmart stores and online channels. This role applies advanced analytical and project management expertise to lead complex modular and promotional execution processes, identify business opportunities, and optimize performance across categories. The Manager leads cross-functional execution with internal teams and Walmart counterparts. They are also responsible for coaching junior team members, driving continuous process improvement, and contributing to strategic customer initiatives.

Responsibilities

• Customer Execution Leadership: Lead the end-to-end execution of Walmart modular transitions, promotional displays, and item launches — coordinating cross-functionally with internal sales, supply chain, marketing, and Walmart teams.

• Data-Driven Sales Strategy: Conduct in-depth analysis of sales, inventory, and pricing data to uncover insights, develop recommendations, and support strategic initiatives that improve profitability, in-stock rates, and category performance.

• Project & Process Management: Own and maintain modular templates, item data files, and pricing trackers; proactively manage timelines and milestones for all Walmart-related sales execution projects to ensure flawless delivery.

• Operational Excellence: Submit and track store-level and e-commerce orders; resolve issues with item setup, inventory flow, and promotional execution to minimize revenue loss or customer service risk.

• Stakeholder Collaboration: Serve as a key point of contact for Walmart executional matters, fostering strong partnerships with internal stakeholders and Walmart merchant teams to enable smooth delivery of objectives.

• Team Support & Development: Provide guidance and informal coaching to junior analysts or coordinators; contribute to best practice sharing and team capability development.

Minimum Education/ Experience

Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Specific Skills or Experience Required

• 5+ years of experience in Sales, Customer Development, or Retail Execution (Walmart experience strongly preferred)
• Proven ability to manage projects independently with limited supervision
• Strong analytical capabilities and business acumen to drive insight-based decision-making
• Deep understanding of retail math, inventory flow, and pricing strategies
• Excellent verbal and written communication skills with both internal and customer-facing stakeholders
• Advanced Excel skills required (pivot tables, VLOOKUPs, formulas, data modeling)
• Familiarity with Walmart Retail Link, OmniChannel, or related supplier systems preferred

Job Specific Competencies

• Executional Agility: Capable of managing shifting priorities and adapting quickly to changing business needs or timelines
• Cross-Functional Leadership: Able to align and mobilize cross-functional teams to deliver complex projects and execution plans
• Detail Orientation: Ensures accuracy and precision in item setup, pricing, and promotional plans
• Problem Solving: Identifies root causes of challenges and implements proactive solutions that minimize future risk
• Customer Mindset: Maintains a strong understanding of Walmart’s business priorities and aligns actions accordingly
• Organizational Effectiveness: Balances multiple workstreams with competing deadlines in a fast-paced retail environment

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward. Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE: Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.