Manager, Brand Marketing

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one national bra brand. HBI employs 48,000 associates in approximately 30 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.

The Manager of Brand Marketing is responsible for developing and executing strategic marketing initiatives to elevate the brand's presence and drive business growth. This role involves managing the brand’s positioning, overseeing marketing campaigns, and ensuring consistency across all marketing channels. The Manager will collaborate with cross-functional teams, including product development, creative, and sales, to deliver impactful campaigns that align with business objectives and enhance consumer engagement. The ideal candidate will have a strong background in brand marketing and experience in the apparel industry.

Responsibilities

•        Develop and implement brand marketing strategies: Create and execute comprehensive marketing strategies that drive brand awareness, equity, and growth.

•        Manage integrated marketing campaigns: Oversee the planning, development, and execution of cross-channel marketing campaigns, including digital, social, and traditional media.

•        Monitor brand performance: Track key performance metrics and use data-driven insights to refine marketing strategies and improve brand health.

•        Collaborate with cross-functional teams: Partner with product development, creative, and sales teams to ensure brand marketing efforts align with product launches and business goals.

•        Lead consumer research: Conduct market research and consumer insights analysis to inform brand positioning, target audience strategies, and campaign development.

•        Manage budget and resources: Oversee the allocation of the brand marketing budget, ensuring efficient use of resources to maximize ROI.

•        Drive brand consistency: Ensure consistent messaging and visual identity across all marketing materials, ensuring they align with the overall brand strategy.

•        Lead agency relationships: Manage relationships with external agencies, including creative, digital, and media buying agencies, to ensure high-quality deliverables and on-brand campaigns.

•        Present marketing strategies: Communicate brand marketing plans and results to senior leadership and stakeholders, providing insights into campaign effectiveness.

Minimum Education/ Experience

Bachelor’s degree in Marketing, Business Administration, or a related field.

5+ years of experience in brand marketing, with a focus on consumer brands, preferably within the apparel industry.

Preferred Education/ Experience        

Master’s degree in Marketing, Business, or a related discipline.

7+ years of experience in brand marketing, with leadership experience in fashion or apparel brands.

Specific Skills or Experience Required

•        Strong understanding of brand marketing, consumer behavior, and market trends.

•        Experience with marketing data analysis tools (e.g., Google Analytics, CRM platforms).

•        Strong leadership and team management skills with the ability to inspire and guide cross-functional teams.

•        Excellent written and verbal communication skills.

•        Ability to manage multiple projects and deadlines in a fast-paced environment.

Job Specific Competencies

•        Brand Strategy: Expertise in developing and executing brand marketing strategies that align with business goals.

•        Analytical Skills: Ability to analyze data, derive insights, and make informed decisions to optimize brand performance.

•        Leadership: Strong ability to lead teams, manage external partners, and drive alignment across departments.

•        Collaboration: Ability to work cross-functionally, ensuring that marketing, product, and creative efforts are integrated.

•        Creative Thinking: Ability to generate innovative ideas for brand campaigns and initiatives that differentiate the brand in a competitive market.

•        Project Management: Skilled in planning, organizing, and managing marketing projects from inception to completion, ensuring on-time and within-budget delivery.

Core Competencies

•        Data Fluency

•        Written/verbal communication and listening

•        Strong interpersonal and relationship skills

•        Teamwork and collaboration

•        Results orientation

•        Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.  We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement.  We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity.  Everyone is respected and included.  We provide opportunities for all associates to reach their Full Potential.

This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.
 

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.