Director, Creative Brand Marketing

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one national bra brand. HBI employs 48,000 associates in approximately 30 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.

The Director, Creative Brand Marketing is responsible for leading the overall creative vision and execution for the apparel company. This role involves overseeing the development of innovative and cohesive creative concepts for marketing campaigns, product branding, and all visual communications. The Director will collaborate closely with marketing, product, and digital teams to ensure the brand's identity is consistently represented across all touchpoints. The ideal candidate has a passion for storytelling, a strong creative portfolio, and leadership experience in a fast-paced, fashion or apparel environment.

Responsibilities

•        Lead the creative direction: Define and execute the overall creative vision for marketing campaigns, product branding, and digital assets.

•        Oversee creative teams: Manage and inspire a team of designers, art directors, copywriters, and other creative professionals to produce high-quality, innovative content.

•        Ensure brand consistency: Ensure that all creative work aligns with the brand's identity, tone, and strategic goals across all platforms and media.

•        Collaborate with cross-functional teams: Work closely with marketing, product development, and digital teams to create cohesive, integrated campaigns.

•        Develop innovative concepts: Drive the ideation and creation of unique, compelling creative ideas that elevate the brand and engage consumers.

•        Manage external partners: Oversee relationships with external creative agencies, production houses, and freelance talent to deliver projects on time and on budget.

•        Monitor industry trends: Stay updated on the latest design trends, technologies, and innovations to keep the brand at the forefront of the industry.

•        Oversee creative production: Ensure the flawless execution of creative assets, from concept through production, ensuring quality control and adherence to timelines.

•        Present creative strategies: Lead the presentation of creative concepts to senior leadership and stakeholders, articulating the vision and rationale behind creative decisions.

Minimum Education/ Experience

Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field.

11+ years of experience in creative roles, with at least 3 years in a senior leadership position.  

Preferred Education/ Experience        

Master’s degree in Creative Direction, Marketing, or a related discipline.

Experience in global marketing and working on international campaigns.

Specific Skills or Experience Required

•        Strong creative portfolio showcasing a range of innovative and impactful campaigns.

•        Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.

•        Strong leadership and team management skills with the ability to inspire and guide creative teams.

•        Excellent communication and presentation skills, with the ability to articulate creative concepts to non-creative stakeholders.

•        Deep understanding of consumer behavior and how to create compelling content that resonates with the target audience.

•        Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Job Specific Competencies

•        Creative Vision: Expertise in developing and executing a compelling creative vision that aligns with brand objectives.

•        Leadership: Strong ability to lead, mentor, and inspire creative teams to produce top-tier work.

•        Strategic Thinking: Ability to think strategically and ensure that creative concepts align with business goals.

•        Collaboration: Ability to work effectively across departments, ensuring alignment between creative, marketing, and product teams.

•        Innovation: Strong ability to develop groundbreaking, out-of-the-box ideas that set the brand apart in the market.

Core Competencies

•        Data Fluency

•        Written/verbal communication and listening

•        Strong interpersonal and relationship skills

•        Teamwork and collaboration

•        Results orientation

•        Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.  We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement.  We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity.  Everyone is respected and included.  We provide opportunities for all associates to reach their Full Potential.

This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.
 

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.