Digital Creative Manager

Overview:

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. 

We are in search of a strong creative thinker with a strategic mindset and passion for storytelling to guide and influence the HanesBrands family of brands content development, including emails, brand owned sites, Amazon brand pages, A+ pages, and retailer websites. This individual is responsible for creating, curating, and managing SEO-friendly content that drives engagement, builds brand awareness, supports our business objectives, and elevates the creative expression. They must think in the full 360 funnel: paid digital, email, site, print, and in-store needs. Our ideal candidate must be a strategically minded problem solver, executional thinker with an ability to work in a fast-paced, highly collaborative environment. They should be organized and detail-oriented, exhibiting outstanding creative judgement while dreaming big and pushing boundaries.

Responsibilities

• Oversee creative content team: Manage and inspire a team of designers and copywriters to produce brand-right, high-quality, innovative content.
• Prioritize your team’s professional & creative development
• Ensure brand consistency: All creative work should align with brand identity, tone, and strategic goals across all platforms and media.
• Understanding of brand storytelling best practices in current customer-facing channels
• Guide the current team of creatives to understand and elevate digital marketing assets
• Translate data-driven insights into clear and actionable content
• Partner with cross-functional associates to ensure strategic needs are met
• Lead a team of direct reports to successfully deliver on assignments and commitments
• Challenge creative team to think differently and push them to try new ideas
• Stay abreast of competitive brands, both in and out of the comfort & intimates industries
• Push new ideas to combine promotional cadence with product storytelling
• Closely collaborate across the organization to ensure your team has everything they need to move forward with each project and plan

Minimum Education/ Experience

Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Preferred Education/ Experience

Spanish/English bilingual

Specific Skills or Experience Required

• Bachelor’s degree in graphic design or related field
• 5+ years of experience in creative roles with at least 1-2 managing a team
• Proficiency in Adobe Creative Suite, Figma, and other design tools
• Strong portfolio showcasing digital design best practices, video content, and customer friendly site experiences
• PREFERRED EXPERIENCE: Google Suite, Microsoft Office Suite, Digital Asset Management software

Job Specific Competencies

• Creative Thinking & Problem Solving
• Time & Project Management
• Leading meetings with acuity and swiftness
• Strong interpersonal and relationship-building skills
• Excellent written & verbal skills
• Detail-oriented: accuracy and alignment with brand standards
• Decision-making skills and ability to stand behind those decisions
• Adaptability: ability to quickly learn new software systems & skills

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.