Assistant Product Manager

Date:  Feb 8, 2024
Job Requisition ID:  1055
Company:  Hanesbrands Inc
Brand:  Corporate

Winston-Salem, NC, US, 27105


HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders.


The Assistant Product Manager is a key contributor in delivering the Hanes Full Potential plan.  The deliverables for this role will focus on collaboration with cross functional teams to plan and execute merchandise assortments while placing the consumer at the forefront of every decision.



  • Offering strategy
    • Support line planning
    • Conduct analysis to support Growth Team strategic decision-making and go-to-market planning (e.g., pricing, sales strategy, consumer needs)
    • Conduct competitor analysis, review competitor offerings, and generate summary of competitive landscape
  • Garment/ product design and development
    • Assist leading C2C calendar and ensure adherence, track progress against key calendar milestones
    • Assist completing master style set-up
  • Sell to the customer
    • Contribute to sampling, buyer ads, and seeding decisions
    • Work with Sales on sell-in, prepare collateral for key customer accounts  
  • Plan production/ produce the range
    • Support volume estimates
    • Support key winning portfolio priorities (e.g., decisions to add SKUs, etc.)
  • Sell to the consumer
    • Assist in analysis of consumer needs, preferences, and shopping behaviors
  • Direct Reports subject to business needs



  • Minimum Education/ Experience: Bachelor's degree in Business, Marketing or related field with 2+ years relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree
  • Preferred Education/ Experience: Master's degree in Business, Marketing, or related field with  1+ years relevant work experience
  •  2+ years of merchandise planning, marketing, or retail management/ direct to consumer experience   
    Proven record of successful business growth.  Highly consumer-centric, identifies trend, and optimizes assortment based on consumer inputs from multiple consumer touchpoints 
  • Deep experience and passionate focus on merchandise as a consumer advocate.  
  • Experience analyzing business opportunities.  Specifically, experience understanding and applying learnings to drive consistent results.
  • Proven experience building iconic brands 
  • Experience in leveraging consumer data to drive sales growth


Job Specific Competencies

  • Strategic thinker who recognizes opportunities and can influence decision makers to move to execution using both quantitative and qualitative research.
  • Strong problem solving, interpersonal and organizational skills
  • Strong analytical skills and conceptual creative ability
  • Excellent written/verbal communication and presentation skills
  • Demonstrated ability to develop institutional policies/procedures and effect change
  • Ability to use independent judgment
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company
  • Strong critical thinking skills and the ability to analyze, summarize, and effectively present data
  • Strong consulting skills and the ability to influence stakeholders  
  • The ability to work effectively in a matrixed organization
  • Strong problem-solving skills
  • Results-driven change agent 


Core Competencies

  • Data Fluency
  • Written/verbal communication and listening
  • Strong interpersonal and relationship skills
  • Teamwork and collaboration
  • Results orientation
  • Adaptability


Core Values

  • Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.  We will break with the past when necessary to move forward.
  • Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement.  We’re willing to sacrifice in one area if that leads to our overall success.
  • Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
  • Create Opportunity for All - With success comes opportunity.  Everyone is respected and included.  We provide opportunities for all associates to reach their Full Potential.


This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting


To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status


EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:  

Telephone: 877.999.5553


Nearest Major Market: Winston-Salem

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