Assistant Manager Brand Marketing
Winston-Salem, NC, US, 27105
A Snapshot of Your Day
As an Assistant Manager - Brand Marketing at HanesBrands, your day will be filled with exciting challenges and opportunities. You'll collaborate with cross-functional teams to develop and execute innovative marketing campaigns that captivate our customers. From analyzing market trends to crafting compelling content, you'll play a pivotal role in shaping our brand's narrative and driving its success. 🌟
How You'll Make an Impact
• Develop and execute comprehensive brand marketing strategies aligned with business objectives
• Plan and coordinate marketing campaigns across various channels, optimizing performance through data-driven decisions
• Collaborate with the creative team to develop compelling content that effectively communicates the brand message
• Manage and optimize digital marketing initiatives, tracking key performance indicators (KPIs)
What You Bring
• Bachelor's degree with 3+ years of work experience, or 4+ years of additional experience in place of a Bachelor's degree.
• Strong understanding of marketing principles, digital marketing, and brand management
• Excellent written and verbal communication skills
• Proficiency in marketing analytics tools and software
Who is HanesBrands?
Come weave a better future with HanesBrands. Our hardworking, dynamic corporate culture focuses on people development, and making professional and personal growth possible for every associate. Work to win, knowing you have the resources and support you need to thrive as an individual and as our teammate.
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its full potential and deliver long-term growth that benefits all of its stakeholders.
Core Values
Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.
Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.
Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their full potential. 🌍
Our Commitment to Diversity
We do what's right. Our actions align with what we strive to do: to improve the lives of people, protect the planet and produce sustainable products. We are transparent with our actions, sharing information about the factors influencing our decisions. We've elevated the things everybody needs to feel comfortable in their everyday activities and in their own skin. Learn more about our bold diversity initiatives: https://hbisustains.com/diversity-inclusion-data/
Rewards/Benefits
Competitive compensation package
Comprehensive health and wellness benefits
Opportunities for professional development and career growth
Inclusive and supportive work environment
Company Overview
Join us at HanesBrands and be part of a team that values transparency, collaboration, and continuous improvement. Apply now and let's weave a better future together! https://careers.hanes.com/viewalljobs/
This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.
To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.
EOE/AA: Minorities/Females/Veterans/Disabled.
Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:
Telephone: 877.999.5553
Email: HBI_TA@hanes.com.
Nearest Major Market: Winston-Salem
Job Segment:
Marketing Manager, Merchandising, Apparel, Garment, Assistant Manager, Marketing, Retail, Fashion, Management