Assistant Manager, Brand Marketing

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders.

The Assistant Manager - Brand Marketing will play a crucial role in developing and implementing marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. This position requires a dynamic and creative individual with a strong understanding of marketing principles, excellent communication skills, and the ability to work collaboratively in a fast-paced environment.The Assistant Manager - Brand Marketing will play a crucial role in developing and implementing marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. This position requires a dynamic and creative individual with a strong understanding of marketing principles, excellent communication skills, and the ability to work collaboratively in a fast-paced environment.

Responsibilities

• Strategy Development:
  • Assist in developing and executing comprehensive brand marketing strategies aligned with overall business objectives.
  • Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and threats.
• Campaign Management:
  • Plan, coordinate, and execute marketing campaigns across various channels, including digital, social media, print, and events.
  • Monitor and evaluate campaign performance, making data-driven decisions to optimize results.
• Content Creation:
  • Collaborate with the creative team to develop compelling content that effectively communicates the brand message.
  • Ensure consistency in brand voice and visual identity across all marketing materials.
• Digital Marketing:
  • Manage and optimize digital marketing initiatives, including SEO, SEM, email marketing, and social media.
  • Track and report on key performance indicators (KPIs) to measure the success of digital campaigns.
• Brand Management:
  • Maintain and enhance the brand's image, ensuring alignment with the company’s vision and values.
  • Conduct brand audits and develop strategies to improve brand equity.
• Market Research:
  • Conduct market research to gather insights on consumer needs, preferences, and trends.
  • Utilize research findings to inform marketing strategies and decision-making.
• Budget Management:
  • Assist in managing the brand marketing budget, ensuring effective allocation of resources.
  • Monitor expenses and provide regular budget updates to the Sr Brand Marketing Manager.
• Collaboration:
  • Work closely with cross-functional teams, including product development, sales, and customer service, to ensure cohesive marketing efforts.
  • Foster strong relationships with external partners, agencies, and vendors.
• Reporting and Analysis:
  • Prepare regular reports on marketing activities, campaign performance, and market trends.
  • Provide insights and recommendations to improve future marketing initiatives.

Minimum Education and Experience​​​​​​​

• Bachelor's degree with 1+ years work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.
• Preferred Experience:
  • Marketing agency experience.
  • Experience with influencer marketing and partnerships

Specific Skills or Experience Required

• 1+ year of experience in brand marketing or a related role.
• Strong understanding of marketing principles, digital marketing, and brand management.

Job Specific Competencies

• Excellent written and verbal communication skills.
• Proficiency in marketing analytics tools and software.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a team environment.
• Strong project management and organizational skills.
• Knowledge of current marketing trends and best practices.

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.  We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement.  We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity.  Everyone is respected and included.  We provide opportunities for all associates to reach their Full Potential.

This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com. 

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status

EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:  

Telephone: 877.999.5553

Email: HBI_TA@hanes.com