Assistant Manager, Brand Marketing

Who we are

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.

The opportunity

The Assistant Manager - Brand Marketing will play a crucial role in developing and implementing marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. This position requires a dynamic and creative individual with a strong understanding of marketing principles, excellent communication skills, and the ability to work collaboratively in a fast-paced environment.

The role

• Strategy Development:

• Assist in developing and executing comprehensive brand marketing strategies aligned with overall business objectives.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and threats.

• Campaign Management:

• Plan, coordinate, and execute marketing campaigns across various channels, including digital, social media, print, and events.
• Monitor and evaluate campaign performance, making data-driven decisions to optimize results.

• Content Creation:

• • Collaborate with the creative team to develop compelling content that effectively communicates the brand message.
  • Support senior brand manager with seasonal photoshoot planning and execution
  • Ensure consistency in brand voice and visual identity across all marketing materials.

• Brand Management:

• • Maintain and enhance the brand's image, ensuring alignment with the company’s vision and values.
  • Conduct brand audits and develop strategies to improve brand equity.

• Market Research:

• • Conduct market research to gather insights on consumer needs, preferences, and trends.
  • Utilize research findings to inform marketing strategies and decision-making.

• Budget Management:   

• • Assist in managing the brand marketing budget, ensuring effective allocation of resources.
  • Monitor expenses and provide regular budget updates to the Sr Brand Marketing Manager.

• Collaboration:

• • Work closely with cross-functional teams, including product management, connected commerce, creative, email & site teams, etc. to ensure cohesive marketing efforts.
  • Foster strong relationships with external partners, agencies, and vendors.

• Reporting and Analysis:

• • Prepare regular reports on marketing activities, campaign performance, and market trends.
  • Provide insights and recommendations to improve future marketing initiatives.

The requirements

Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree,

Preferred Education/ Experience

• Proficiency in graphic design software and content management systems.

• Marketing agency experience.

• Experience with influencer marketing and partnerships.

Specific Skills or Experience Required

• 5+ year of experience in brand marketing or a related role.
• Strong understanding of marketing principles, digital marketing, and brand management.

Job Specific Competencies

• Excellent written and verbal communication skills.
• Proficiency in marketing analytics tools and software.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a team environment.
• Strong project management and organizational skills.
• Knowledge of current marketing trends and best practices.

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

What’s in it for you?

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages

We want to get to know you better! Please include your transferrable skills and unique experience in your application to help us learn more about you.

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Find your fit with us

We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.