Senior Manager of Global Go-to-Market

Date:  Nov 17, 2023
Job Requisition ID:  831
Company:  Hanesbrands Inc

Winston-Salem, NC, US, 27105


HanesBrands Inc. is a global company with more than 48,000 associates in 30 countries, all working together to create the world’s best apparel to include iconic brands such as Champion, Hanes, Bali, Bonds, and many more. We offer enormous opportunities for creative thinkers, for people with a passion for consumers, and for people who think like business owners. We’re building a truly inclusive culture, where people of different backgrounds, races, cultures and experiences come together to make us stronger. We are a sustainable company committed to making a positive difference in our communities and around the world.


As the Senior Manager of Sales Enablement, Go-to-Market you will play a leading role in the creation and execution of the company's global go-to-market strategy with a focus on driving profitable sustainable growth through integrated planning that connects product, marketing and commercial teams on a seasonal basis. You will be the owner of the monthly business review process between Global HQ and all key markets, including meeting management, report consolidation and insights delivery. This role requires a strategic mindset, strong leadership skills, and a deep curiosity of global markets and customer dynamics. You will collaborate closely with cross-functional teams to ensure the successful execution of the global GTM plan across all markets.



  • Develop and drive execution of the global go-to-market strategy, ensuring alignment with overall business objectives and market opportunities.
  • Own and deliver the seasonal GTM toolkits to markets across Footwear and Apparel ensuring on time and in full delivery to meet the needs of the commercial calendar.
  • Be a point of contact point for the market teams in helping them trouble shoot issues and find fast solutions.
  • Analyze market reports & data to translate findings into actionable strategies and insights for the organization to act on.
  • Collaborate with product and marketing teams to define, refine and hand off to markets the seasonal GTM stories and calendar.
  • Drive cross-functional alignment and collaboration between product management, marketing, sales, and operations teams to ensure seamless execution of go-to-market plans.
  • Define and implement metrics to measure the success and effectiveness of go-to-market initiatives, providing regular reports and recommendations to senior leadership.
  • Establish strong relationships with key stakeholders, including customers, partners, and industry influencers, to gain insights and leverage market opportunities.
  • Stay up-to-date with industry trends, market dynamics, and competitor activities to identify emerging opportunities and potential risks.
  • Develop and manage the go-to-market budget, allocating resources effectively to support strategic initiatives.
  • Manage strategic commercial initiatives as needed under the direction of the SVP global commercial.



  • Bachelor's Degree or Equivalent (4+ yrs work exp) in business, marketing, or a related field. A Master's degree is preferred.
  • 10+ Years Relevant Work Experience developing go-to-market strategies and execution.
  • Strong understanding of global markets, customer segmentation, and sales.
  • Demonstrated success in leading and motivating cross-functional teams to achieve ambitious goals.
  • Exceptional strategic thinking and problem-solving abilities, with a track record of turning insights into actionable plans.
  • Excellent communication and presentation skills, with the ability to influence and collaborate effectively at all levels of the organization.
  • Analytical mindset and proficiency in using data and metrics to drive decision-making and optimize go-to-market initiatives.
  • Ability to thrive in a fast-paced, dynamic environment with changing priorities and tight deadlines.
  • Strong leadership skills, including the ability to inspire and develop a high-performing team.
  • Knowledge of industry best practices, emerging trends, and technologies in go-to-market strategy and execution.


This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting


To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.


EOE/AA: Minorities/Females/Veterans/Disabled.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:  

Telephone: 877.999.5553        


Nearest Major Market: Winston-Salem

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