Assistant Manager, Marketing

Who we are

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.

Job Summary:

Along with marketing management, is responsible for managing and developing (along with Senior Marketing Manager) product launches and product marketing campaigns by performing market research, creating marketing materials, assisting with content development, and tracking campaign performance. Key duties include help managing social media, collaborating with market research companies on designing and analyzing market research, updating databases, collaborating with sales and product teams, and conducting competitor analysis to support product strategies and drive sales.

Essential Functions:

• Market Research and Competitive Analysis: Continuously researching trends in the retail space to stay ahead of market shifts and competitor activities. Uses these insights and syndicated research reports and other research vehicles to enhance product/retail marketing strategies. Conducts research and competitor analysis to identify target markets and understand customers and consumers’ needs. Uses data and insights to identify new opportunities for growth. Analyzes and reports on current business (sales, market shares and pricing analysis) to help Product & Merchandising and Design team develop product or drop non-top preforming SKUs.
• Performance Tracking and Reporting & Data Analysis: Monitors and analyzes marketing campaign performance, social media analytics, and questionnaires. Prepares reports and presentations that summarize marketing activities and key performance indicators (KPIs) for marketing management.

• Product Launch Assistance: Develops marketing programs supporting new products and line-extension launches, featuring product consumer benefits via close collaboration with cross-functional teams (especially Product Development team, as well as sales and the Brand team in Barbados). 

• Campaign Support: Helps plan and execute product marketing campaigns and events, from coordination to creating promotional content and promotional materials. Develops seasonal and shopping related promotional and campaign plans. Ensures marketing collateral (packaging, consumer facing ads, social media posts, website copy, etc.) is up to date and readily available whether writing copy, working with internal graphics team or managing an outside resource. Works with 3rd party vendors to execute sampling programs to launch new products.
• Communication: Coordinates and collaborates with internal teams (e.g. Sales, Design) and customers, external vendors or agencies. Assists with client and customer communication. Potentially presents to buyers at annual meetings. Works closely with outside agencies regarding marketing initiatives, i.e.: locates and researches agencies, negotiates prices, obtains service agreements, has agreements reviewed for legal compliance, etc.

• Content Creation: Assists in developing marketing materials like presentations, white papers, case studies, and website content, as well as content for paid digital campaigns and unpaid social media (including influencers campaigns and leveraging user generated content).

• Team & Cross-Functional Collaboration: Works closely with Product Development & Merchandising and Sales teams to develop and execute "Go to Market" calendar and to provide them with necessary information and tools. Works closely with Brand Marketing and other internal stakeholders to translate brand positionings into product/retail marketing initiatives and ensure their seamless execution, including retail shopper marketing campaigns and activations, cross-brand and cross-partners collaborations, and customer and consumer promotions.

• Administrative Tasks: Maintains marketing calendars, updates databases, helps manage social media accounts, and handle general administrative duties.

• Performs other duties as assigned to meet business needs.

Education and Experience:

Associate degree or equivalent training (apprenticeship program, trades certification) + Minimum of 5 years of relevant experience

OR

University degree + Minimum of 3 years of relevant experience

Knowledge and Skills:

• Detailed knowledge of operations and procedures to resolve straightforward issues
• Good understanding of how the other sectors of business interplay and affect the department

OR

• Provides professional services using standard procedure and specific knowledge

Problem Solving and Complexity

• Identifies and resolves immediate problems affecting team

AND/OR

• Researches and analyzes data from familiar areas to determine appropriate actions
• Updates or modifies working methods in own role based on defined procedures
• May be required to exercise judgement in the interpretation of policies and procedures

Leadership, Planning, and Organizing

• Supervises and coordinates efficient use of resources
• Leads operational team members
• Ensures achievement of results on a short-term basis

AND/OR

• Organizes most aspects of own work according to pre-established deadlines and priorities
• Works collaboratively with team members to deliver outputs

Communication

• Provides guidance, advice and answers to members of the team
• Regularly train or act as a resource

OR

• Provides information of a specialized nature and when requested, interpretation through circumscribed research

Impact of Decisions

• Day-to-day decisions affect the operational and/or sales effectiveness of the team
• First point of contact for technical input or escalation to resolve immediate issues

OR

• Operates with standardized practices and processes
• May have a direct impact on the delivery of services to others
• Typically, supervision of progress and results
• Decisions and actions taken mostly impact a unique location or unit

Additional Skills:

• Experience in the apparel industry preferred.
• Foundational understanding of marketing principles (especially product marketing and retail/shopper marketing), social media and digital marketing required.
• Ability to travel as needed as needed for customer meetings, activations, and quarterly meetings (including international travel to Barbados).
• Proven track record of developing and executing successful marketing plans and programs that drive growth.
• Strong communication (written and verbal), organizational skills, attention to detail, and the ability to work independently.
• Ability to identify and resolve immediate problems affecting team.
• Strong interpersonal and collaborative skills.
• Strong analytical skills and ability to think strategically and manage multiple projects simultaneously. 
• Ability to work in a team-based environment while self-managing with an entrepreneurial spirit.
• Ability to organize most aspects of own work according to pre-established deadlines and priorities.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook), Canva, and familiarity with marketing databases and content management systems.

• Hearing is required in order to hear instructions, receive information from various sources, and understand safety warnings.
• Vision is required in order to read instructions, interpret data, and formulate visual presentations.

What’s in it for you?

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages

We want to get to know you better! Please include your transferrable skills and unique experience in your application to help us learn more about you.

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Find your fit with us

We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.